Samsung not doing so well in the Tablet market- I saw this coming

I recently did an article about the Samsung Galaxy note; you know the 5 inch “phablet” that was launched a few days after debuting in the US with a ten million dollar ad during the super bowl. Well, some of you might have rushed to conclude that I am an anti-Samsung and all that. But then again, my only concern was never about the phablet’s size alone but also the fact that Samsung was acting like they are desperate with the market by churning out a lot of products which is not good for brand loyalty. They seemed to be clutching on every straw and showing the least of confidence in their product line up as compared to the likes of Apple.

It’s good to know that manufacturers at the Mobile World Congress in Barcelona may be generally upbeat about their successes, but at least one executive from Samsung has a more sobering perspective on his company's situation: as CNET reports, Samsung executive Hankil Yoon admitted has that "honestly, we're not doing very well in the tablet market." It's not fully clear what Yoon meant by the comment as no specific sales benchmarks were mentioned, but it might have something to do with the fact that even HP sold more tablets than Samsung in 2011. The comment also highlights Android's general struggles in the tablet market; Google's Andy Rubin says that Samsung's Galaxy products were the best-selling Android tablets excluding the Amazon Kindle Fire.

Nonetheless, Yoon was optimistic that Samsung will perform well this year — he said that the company expects to ship 10 million Galaxy Notes and that he hopes the 5-inch phone will "cannibalize" the original 10.1-inch Galaxy Tab. He says that "the best thing to survive in the market is to kill your products," and that "we want to stay competitive in the market." And with a new 5-inch, 7-inch, and 10.1-inch tablet in its portfolio, Samsung will have plenty of products to kill down the line if its stays true to Yoon's strategy. They need to be confident but then again it will cost them so much market share if we are to consider the entrance of the likes of Huawei, ZTE and Acer into the tablet market. They need to go back to business 101 class and learn the basics of marketing and strategy.