EVERYBODY SOCIAL NETWORKNIG HUH?
We all live in the days and times where routine is never the case and traditions are highly shunned. We all mavericks in a way or better yet renegades in the eyes of those who came before us and a majority of those in management positions in any given organization in Africa.
What does social media mean to a 35 year plus person in marketing? I bet you will agree with me that that this chap is gonna have to put in a little more just to understand and leave alone keeping a breast with what is wassup? Renegades in a way are risk takers, we live on the edge of the life coz we do believe that the higher the risk the higher the return. How much have we got to lose any way?
Any marketing conformer will ask you on why you let customers run your product campaign? How do you use the internet to reach a number of people without radio, TV and print? and finally, what is this liking and following and how much exposure be it positive or negative does it bring to your organization.
Well, many should be asking this kinds of questions when they look at companies like Safaricom whose CEO is on twitter and a times takes it upto himself to answer a few questions regarding customer care. The Rwandan president Paul Kagame is the African states man that on legitimately on Twitter and not being represented by an assistant or a squatter.
What have start ups and those companies that have been shunned by the mainstream media got to learn from the likes of the most successful social network market reaching companies and individuals? With the like of Rupu, Obama, The Nigerian president Jonathan Goodluck we all realize the fact that they have realized the need to tell their story rather depending on third parties like the mainstream media and PR agencies. Any company that is confident enough should be able to able to initiate a good social network interaction without hesitaion. Who do you count on to tell your story?
An organization can only be as efficient in its social market reach only if: They do it when time is right, this is to avoid the need by unsatisfied or fan boys to have there own platform. They use the staff to spread message and should not be constrained by the stiff social network policies that we see in many entities (hello Miss. HR)
Management should not view any social network platform as a sales nor marketing avenue unless they can directly quantify that since it is so hard to measure the return on investment with such initiatives. They should understand that Facebook only has a like button but that does not mean love coz the wall can be mean as well, a good example is Kenyans Against Safaricom Extortion .
The cardinal point should be that you better get it right, be patient and keep improving on your offering.
Disclaimer: This are not final thoughts and its just one of those deviation from the core blogging that I do.
What does social media mean to a 35 year plus person in marketing? I bet you will agree with me that that this chap is gonna have to put in a little more just to understand and leave alone keeping a breast with what is wassup? Renegades in a way are risk takers, we live on the edge of the life coz we do believe that the higher the risk the higher the return. How much have we got to lose any way?
Any marketing conformer will ask you on why you let customers run your product campaign? How do you use the internet to reach a number of people without radio, TV and print? and finally, what is this liking and following and how much exposure be it positive or negative does it bring to your organization.
Well, many should be asking this kinds of questions when they look at companies like Safaricom whose CEO is on twitter and a times takes it upto himself to answer a few questions regarding customer care. The Rwandan president Paul Kagame is the African states man that on legitimately on Twitter and not being represented by an assistant or a squatter.
What have start ups and those companies that have been shunned by the mainstream media got to learn from the likes of the most successful social network market reaching companies and individuals? With the like of Rupu, Obama, The Nigerian president Jonathan Goodluck we all realize the fact that they have realized the need to tell their story rather depending on third parties like the mainstream media and PR agencies. Any company that is confident enough should be able to able to initiate a good social network interaction without hesitaion. Who do you count on to tell your story?
An organization can only be as efficient in its social market reach only if: They do it when time is right, this is to avoid the need by unsatisfied or fan boys to have there own platform. They use the staff to spread message and should not be constrained by the stiff social network policies that we see in many entities (hello Miss. HR)
Management should not view any social network platform as a sales nor marketing avenue unless they can directly quantify that since it is so hard to measure the return on investment with such initiatives. They should understand that Facebook only has a like button but that does not mean love coz the wall can be mean as well, a good example is Kenyans Against Safaricom Extortion .
The cardinal point should be that you better get it right, be patient and keep improving on your offering.
Disclaimer: This are not final thoughts and its just one of those deviation from the core blogging that I do.
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