PC Maker Asus takes third position in global tablet market overtakes Amazon

Highlights

• Asus now has 5.5 percent of global market share
• The Company shipped 2.7 million units in the first quarter of 2013
•  Its current success is due to the popularity of the Android based Nexus 7

NAIROBI, KENYA, May 22^nd - ASUS the world top three notebook vendor moved into third spot of worldwide tablets sales in the first quarter of 2013.

ASUS shipped 2.7 million units compared to just over 700,000 units in the same period last year thanks to its Android based Nexus 7 which has achieved over 5 million in sales.

This was helped in part by Android being the most favored operating system amongst consumers with 27.8 million units shipped. The growing appetite for tablets has also been a factor with the market growing 142 percent year over year in the last three months.

ASUS jumped to third position beating out Amazon the makers of the kindle fire and grabbing a 5.5% market share.

This is an impressive performance by the motherboard manufacturer despite a slowdown in shipped devices. The industry sold 49.2 million units in the last quarter compared to 52.5 million units in the fourth quarter of 2012.

Asus earlier this month released the Fonepad, the first android tablet that runs the new Intel processor and is a budget friendly option in the market. Built upon the successes of the ASUS 7” android tablet range, Fonepad brings real voice capabilities to a tablet, incorporating all phone and tablet functions into a single device.

About ASUS

ASUS (pronounced ey-soos) is a worldwide top-three notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2011 was approximately US$11.9 billion.

 For more information about ASUS, visit: http://africa.asus.com/