BlackBerry Introduces a Youthful and Fun BlackBerry 10 QWERTY smartphone, the BlackBerry Q5, for Selected Markets
On Tuesday May 14th 2013 BlackBerry Live in Orlando,
Thorsten Heins kicked off the company's major annual event with a brief mention
of the latest BB10 device, the Q5. It's a handset Heins is convinced will be a
"big hit" for its target audience. The portrait QWERTY handset
follows in the footsteps of the recently unleashed Q10, merging a 3.1-inch
touch screen with hardware keyboard, but has a more specific bent: it's made
for emerging markets. Due to be launched in a trio of colors (i.e., black, red,
white and pink), the Q5 is being positioned as a low-end device that combines
affordability, BB's signature physical keyboard and, of course, BB10. It's due
to rollout this July in Latin America, Europe, Middle East, Africa and Asia. As
for pricing, the company's remaining mum on that end, but with summer fast
approaching, we should know soon enough.
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May 14, 2013
BlackBerry Introduces a Youthful and Fun BlackBerry 10 QWERTY smartphone, the BlackBerry Q5, for Selected Markets
WATERLOO, ONTARIO--(Marketwired - May 14, 2013) - BlackBerry(R)
(NASDAQ:BBRY)(TSX:BB) today introduced the BlackBerry(R) Q5, a new youthful and
fun BlackBerry(R) 10 smartphone for selected markets. The BlackBerry Q5
smartphone features a QWERTY keyboard with discrete keys in a stunning youthful
design that is confident, fun, and bold. Every feature, every part of the
BlackBerry Q5 has been built to provide a fast, effortless experience that
flows and moves with you to help you explore, create, and share while on the
go.
"BlackBerry is excited to bring a new BlackBerry QWERTY
smartphone, the BlackBerry Q5, to our customers in selected markets around
world," said Thorsten Heins, President and CEO of BlackBerry. "The
BlackBerry Q5 gives you the best of everything with its cutting-edge BlackBerry
10 functionality and a physical QWERTY keyboard. It is for youthful fans that
are passionate, confident and bold, and it makes it easy for them to have fun,
create, share and stay connected."
As part of the BlackBerry 10 experience, the BlackBerry Q5
smartphone offers a powerful and unique mobile computing experience that
continuously adapts to your needs. Features and apps work seamlessly together,
allowing your every move to flow into the next. Highlights of the BlackBerry Q5
smartphone include:
The evolution of the classic BlackBerry Keyboard
The BlackBerry Q5 features a classic BlackBerry Keyboard with
discrete keys that has been re-engineered and elegantly designed to help you
type fast, accurately and with the least amount of effort. Plus with Instant
Action shortcuts you can type to perform tasks faster. The BlackBerry Q5
smartphone gives you the best of both worlds - a classic QWERTY keyboard for
optimized communications and a 3.1" touchscreen for all the rest.
Create the perfect shot with BlackBerry Time Shift mode and Story
Maker
Create the picture perfect shot with BlackBerry(R) Time Shift
mode, then create and share your story, weaving together your photos, videos
and music into a movie with BlackBerry(R) Story Maker.
Share and be seen with BBM Video with Screen Share.
Stay close to what's important to you with BlackBerry Hub
With BlackBerry(R) Hub, all of your messages and social
conversations are only one swipe away. There's no need to stop what you're
doing. Simply peek into the BlackBerry Hub from anywhere with a swipe to
effortlessly flow in and out of your messages and conversations.
BlackBerry World delivers a rich, thriving app and content
ecosystem
Discovering and sharing great apps and content is easier than ever
with recommendations based on similar purchases, and access to more than
100,000 apps on the BlackBerry(R) World(TM) storefront.
Pricing and Availability
The new BlackBerry Q5 smartphone will be available in selected
markets in Europe, the Middle East, Africa, Asia (including the Asia Pacific
region), and Latin America, with expected availability beginning in July.
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