Four Sony Xperia products win 2012 red dot award

Sony Mobile has announced that it has won four red dot awards for product design in 2012. Two Sony Xperia phones and two accessories won the prestigious design award. This included the Sony Xperia ion, Xperia active, the Smart Wireless Headset pro and the SmartDock docking station for the Xperia ion. The Sony Ericsson Xperia ray also got an honourable mention. This is great news and shows that Sony Mobile really tries to push the boundaries when it comes to design. You can read what the jury had to say about each product below.

2012 red dot award winners

SmartDock for Xperia ion: “The SmartDock convinced the jury with its plain design of a black high-gloss surface, thanks to which the station seamlessly blends with the docked smartphone.”

Smart Wireless Headset pro: “The Smart Wireless Headset impressed the jury with its plain, elegant design, thanks to which it can be discreetly worn on various occasions.”

Xperia active: “This smartphone offers a convincing design geared to an active target group. All details point to its ruggedness and user-friendliness while also conveying high quality.”

Xperia ion: “The contrast between the black display and the aluminium backside creates a high-quality appearance enhanced by precision workmanship.”
Xperia ray (honourable mention:( “Lateral aluminium profiles give this smartphone a high-quality appearance and additional stability. The curved housing fits comfortably in the hand and facilitates easy operation.”