HTC Ranks Highest In Android Satisfaction According To J.D. Powers
J.D. Powers and
Associates just released Volume 1 of their 2012 smartphone satisfaction survey,
conducted from July through December of 2011. This survey measures how
satisfied consumers are with their smartphone experiences, and although Apple
took the top spot overall, the next three on the list are Android
manufacturers, with HTC in the lead.
The
survey asked 7,080 consumers to evaluate performance, ease of operation,
physical design, and features. Only two manufacturers surpass the industry
average of 774 (out of 1000)… Apple, with 839, and HTC with 798. Next is Samsung with
769, then Motorola with
758.
The
introduction of 4G smartphones has skewed numbers downward due to the toll they
take on battery life, with
respondents ranking battery life an average of 6.1 out of 10. The largest
negative impact, however, was with software malfunctions.
About 21% of respondents reported they had a software
malfunction, and those users recorded a 77 point gap in satisfaction compared
to those who did not experience a device malfunction.
The
study found that Apple, HTC and Nokia all improved on their ratings compared to
the previous survey. All other manufacturers’ satisfaction levels were lower
than before.
How
would you rate your satisfaction level with your current phone?
source: jdpowers (pdf)
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